*Representational picture courtesy youtub-Jham Jham Baze Tor Payal

Not many knows that Jharkhand is making its way forward in regional film industry.It was called Jhollywood.

No wonder why Jhollywood is visible across the roadside in Ranchi where young men and women were struggling to join the film industry.Result?

The film production centres and film production house have come up.For instance Film Production House located at 1st floor,Parmila Bhawan,New AG Colony,Kadru today works to provide sound and audio recording of songs and voice.  

Another company is Beeps Audio Visuals with its own website figuring in justdial.com.Yet another company- is Jhollywood studio,a unit of Sahu Production.It primarily works to provide service in the field of audio-video production and even works to make videos for birth days and marriage parties in Ranchi.

The credit for all these goes to Chief Minister Raghubar Das who had rolled out the red carpet in 2016 for any industry willing to 'make in Jharkhand'.

The CM's offer was made with the filmi muhurat of Begum Jaan.The film maker was Mukesh Bhatt's newest production, shot entirely in Jharkhand,and directed by Srijit Mukherjee, with Naseeruddin Shah and Vidya Balan in lead roles.

The movie was eligible for a Rs 2 crore subsidy as per Jharkhand's revamped 2015 state film policy. The state information and public relations department now offers single-window approvals, clear-cut timelines for filming permissions on location, a slew of subsidies including on hotel accommodations, and state security for film units.

This paved the way for a major turnaround, for Jharkhand has been mostly shunned by filmmakers since 2005 when a Bengali TV film unit was attacked and looted in Mcluskieganj, just 65 km from state capital Ranchi. Actor Rupa Ganguly, currently a BJP MP, was part of the unit, but escaped without injury.

Another factor responsible for the growth of Jhollywood film industry is fall of the Naxalite violence.In the past,the spurt in Naxal violence had pushed the state off the filmmakers' radar showing the natural landscape-full of forests,hills and water bodies-used as a favourite of film legends like Satyajit Ray and Ritwik Ghatak.

The state did intermittently see the return of Bollywood-Vikramaditya Motwane's Udaan (2010) and M.S. Dhoni: The Untold Story, more recently-but it is unarguably the new film policy that has created the latest buzz. Since it was implemented, over a dozen features have been shot in the state.

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