‘Beauty lies in the heart of the beholder.’True. But beauty is not just skin deep. Her soul and deed are equally linked with invisible beauty, reflecting in her graceful and radiant character.

Here I am talking about Piska Nagri, Ranchi, in Jharkhand, based tribal woman. She is much more than beautiful. She is an entrepreneur, designer and a bird-dog lover. 

Not the least, Tripti Kumari Lakra, wife of Vivek Lakra, Mechanical Engineer, has climbed up the beauty ladder and reached the final of the prestigious pageantry platform-Elevitta Mrs India World 2025, a gateway to the Mrs World stage.

Remarkably, Tripti, who is representing India in the Elevitta Mrs India World, has developed a fine brand of products for pets, birds and dogs. The brand is called  “Dirty Paws".

One attractive product of this Dirty Paws is the ‘Reflective collar’ for dogs, especially for street dogs who can be identified during the night, apparently an innovative social work meant to keep citizens aware during the day and night and thereby live secured from these animals.

Incidentally, her brand Dirty Paws has its own history. It is linked with a song by the Icelandic band Of Monsters and Men. It's the opening track and the namesake of their debut album, "My Head Is an Animal". The song was also released as the album's second single in the UK, Ireland, and Europe in April 2012. The lyrics describe a war among animals, where bees and birds are initially pitted against each other, but ultimately united by a larger alliance of animals.

Alongside, Elevitta Mrs India World is India’s most prestigious national platform exclusively designed for married Indian women who aspire to make their mark on the global stage. It is the only official Indian pageant that sends its winner to represent the country at the esteemed Mrs. World pageant—the world’s oldest and most prestigious international pageant for married women.

Launched in 2025, this inaugural edition of Elevitta Mrs India World marks a new era in Indian pageantry, built on the foundation of empowerment, elegance, and excellence. Though this is our debut season, the pageant is led by globally accomplished mentors who bring decades of industry experience and a legacy of success.

Having reached the final of the Elevitta Mrs India World 2025, Tripti Lakra has been interviewed by YouTubers. She appears beautiful and confident tribal woman.

In response to a query, Tripti Lakra said that Elevitta Mrs India World is  a platform to measure  “not just beauty, but for self confidence,identity and life mission.”