Photo shows Rajiv Sabharwal, Executive Director, who launched ICICI Bank ‘icicibankpay’ banking services on Twitter in Mumbai on Monday.

ICICI Bank today announced the launch of banking services on Twitter. Christened, ‘icicibankpay’, the first-of-its kind service in India enables ICICI Bank customers to transfer money to anyone in the country who has a Twitter account, check account balance, view last three transactions and recharge prepaid mobile in a completely secure manner.

“ICICI Bank has always been a pioneer in using path-breaking and innovative technology to reach out to its customers. It has been our endeavour to anticipate our customers’ needs and be where our customers are. With the growing prominence of social media in every-day life, we believe our customers would be delighted to have yet another avenue which allows them to bank while they are on social media. In line with this, we introduced the world’s most comprehensive banking facility on Facebook in 2013. Now, ‘icicibankpay’ will help our customers to execute banking transactions while they are socialising on Twitter. This innovation is in line with our philosophy of ‘khayaal aapka’ wherein we offer products and services which make banking easier and more convenient for our customers“,said Rajiv Sabharwal, Executive Director, ICICI Bank.

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