August is a special month, more so this year, as India celebrates its 75th year of independence. The Government is celebrating and commemorating this landmark event through the Amrit Mahotsav, an initiative fuelled by the spirit of Atmanirbhar Bharat.
Atmanirbhar Bharat is a mission that TRIFED continues to strive towards as a part of its continued endeavour to support and sustain tribal incomes and livelihoods.
In a small contribution to recognize the craftsmanship of the tribal artisans and provide a fillip to their livelihoods, TRIFED is collaborating with the Ministry of Defence once again to supply handmade pankhas to eminent dignitaries and guests who participate in the Independence Day celebrations. This is the fourth year of this collaboration.
Sourced from artisans across the country from states such as Rajasthan, Odisha, West Bengal, Bihar, Gujarat and Jharkhand, these pankhas are eco-friendly and have been made out of natural, organic materials. As a memorabilia, these pankhas help revive memories of the past when these were an integral part of Indian households and offered comfort in the scorching heat.
The Tribes India pankhas are also available for sale in TRIBES India retail outlets across the country and also on its e-commerce platform (www.tribesindia.com).
In its mission to empower the downtrodden tribal people, by promoting the economic welfare of their communities across India (through development of marketing and the sustained upgradation of their skills), TRIFED, as the national nodal agency for tribal welfare, started the procurement and marketing of tribal art and craft items through its network of retail outlets called Tribes India. From a single flagship store at 9 Mahadev Road, New Delhi in 1999, there are now 141 retail outlets across India.
The collaboration is yet another effort in TRIFED’s cap as it continues working towards tribal upliftment. All permanent fixture in every household.