This outreach of government Ministries and departments will be further supplemented by Ministry of Information and Broadcasting’s Media Unit, Central Bureau of Communication which is the designated organisation for issue of advertisements through all forms of media. 

The Digital Advertisement Policy 2023 has been formulated after a wide raging discussions with multiple stakeholders and outlines the roadmap of enhancing the Digital Outreach of the Government of India and improve information dissemination to the Citizens.

The Central Bureau of Communication (CBC) operates under the Ministry of Information and Broadcasting and is responsible for creating awareness and disseminating information about various government programs, schemes, and policies in India. CBC is committed to adapting to the changing media landscape and embracing new technologies to reach a wider audience.