Former Indian cricket captain MS Dhoni who is brand ambassador for the forthcoming assembly election is gearing up to urge voters, especially youngsters,to turn up at polling booth and vote.

MS Dhoni was appointed by the Election Commission. This information was shared by the state of Jharkhand’s chief electoral officer K Ravi Kumar on Friday.

Kumar said that the former cricketer has given the Election Commission permission to use his photo for the assembly election.

"Mahendra Singh Dhoni has given his consent to the Election Commission to use his photo. We are in touch with him for other details. Mahendra Singh Dhoni will work for the mobilization of voters...,ANI quotes Kumar having said during a press conference in Ranchi on Friday.

“Under the cause of voter mobilisation, MS Dhoni will work towards increasing awareness among voters under the SWEEP (Systematic Voters Education and Electoral Participation) program.”  

As it is, the EC aims to use Dhoni's popularity to mobilise voters to excise their right to franchise. Its focus is on young voters. 

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