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My Mobile Payments Ltd (MMPL), one of India’s leading mobile payment solutions companies, has announced a strategic business alliance with Flipkart, India’s leading e-commerce marketplace, says a press release.

Under this partnership, MMPL will distribute Flipkart gift cards in India through its nationwide retailer network.

With over 250,000 retailer locations, MMPL has one of the largest distribution networks in the country while Flipkart is India’s largest online marketplace, selling more than 30 million products through their website and mobile app.

Consumers can purchase a Flipkart gift card by visiting any MMPL retail outlet. This gift card can be used to pay for any product purchased on Flipkart’s website or mobile app. MMPL is also facilitating the distribution of the gift card via SMS, web and its own multilingual mobile app.

According to Shashank Joshi, Managing Director, My Mobile Payments Ltd., “We are making shopping at Flipkart accessible to a large section of Indian consumers, who don’t have debit/credit card. Many consumers are afraid of sharing their bank account or their credit card and debit card details online. Currently, many of these consumers resort to Cash on Delivery (COD), which has higher cost for Flipkart, and at many pin codes, COD facility is not available. In all these cases, gift cards are a useful pre-paid payment option.

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