Flipkart today said it has tied up with automobile company Mahindra & Mahindra Ltd (M&M), to open online bookings for SUV – KUV100, exclusively through online portal.

The online bookings for the compact SUV will be open from mid-night of January 18, 2016.

“Online today is a must have strategy for all players to respond to the growing demand of their customers who are spread across different cities and towns in the country”, says Flipkart.