India’s cricket captain Mahendra Singh Dhoni has become the brand ambassador of Dubai-based hospitality and event management company Grand Midwest Group for three years.

“It is announced today that Dubai-based premium hospitality & event management company Grand Midwest Group has signed a three-year multi-million dollar deal with MS Dhoni as its official brand ambassador,” a press release stated.

The Grand Midwest Group owns hotel properties in Dubai, Britain and Ireland. The company also has interests in the entertainment business in India and currently owns a local cricket team in the UAE.