Ideas are rolling at the Mission headquarters in the national capital, it is learnt. You can also join the platform by providing your ideas to transform the rural economy. What ideas? How?

Consider this.

With an aim to invite ideas, solutions, and actions that can transform the rural economy, the Deendayal Antyodaya Yojana - National Rural Livelihoods Mission (DAY-NRLM) has launched the Prajjwala Challenge.

It is one of the platforms where ideas are invited from individuals, Social Enterprises, Startup, Private Sector, Civil Society, Community Based Organization, Academic institutions, Startups, Incubation centres, Investors, etc having the potential to transform the rural economy. 

The Prajjwala Challenge was launched by the Secretary, Ministry of Rural Development, Shri. Shailesh Kumar Singh in New Delhi on December 30, 2022. The Mission is looking for ideas and solutions around Innovative Technology Solutions, Inclusive Growth, Value Chain Interventions, Enhanced Women Entrepreneurship, Cost-effective Solutions, Sustainability, place-based employment, localised models etc. The broad contours fall into the following categories:

a. Focus on Women and Marginalized sections of the community

b. Localised Models

c. Sustainability

d. Cost Effective solutions

e. Multi-sectoral ideas and solutions etc


Applications are open from 29th December 2022 to 31st January 2023. Shortlisted ideas will be acknowledged by the Mission and will be provided mentorship support from an expert panel and incubation support to scale up. The top 5 ideas will be rewarded with Rs. 2 Lakh each. Applicants can visit the website and apply. 

DAY-NRLM is one of the flagship poverty alleviation programs of the Ministry of Rural Development, which aims at creating efficient and effective institutional platforms of the rural poor, enabling them to increase household income through sustainable livelihood enhancements and improved access to financial services. The mission focuses for livelihood augmentation through:

The Mission so far has mobilised more than 87 Million women into the Self Help Groups and their federations. While much headway has been made in mobilization of women and financial inclusion, deepening, enhancing and expanding Livelihood intervention ensuring sustainable income is one of the focuses of Mission. This requires creating a facilitative ecosystem for multiple stakeholders like Government, Civil Society, Community Based Organisation, Industry, Academia, Private Sector, Start Ups, etc to come together and work in collaboration with each other for transforming the rural economy and creating life advancement opportunities in Rural India for socio-economic prosperity. 

Prajjwala Challenge launch ceremony was attended by Shri Charanjit Singh, Additional Secretary (RL), senior officers of the Ministry, key State Mission Directors of State Rural Livelihoods Missions, Start-ups, incubators and NGO representatives.

The Prajjwala Challenge will also be shared in the Manthan portal by the office of the Principal Scientific Advisor and in the BIMTECH- Atal Innovation Mission Portal for reaching out to a larger number of applicants.

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