Jamshedpur,town of the industrious Tatas,today turned home to premium lifestyle brand -Van Heusen.

Van Heusen launched its first exclusive store in Jamshedpur making the brand more accessible to steel city fashion conscious consumers.

The show room spread over 1,700 sq ft,is customer friendly and houses the entire Van Heusen range including menswear, womens-wear and club-wear.

This is the first store of Van Heusen in Jharkhand.

Vinay Bhopatkar, Brand Head, Van Heusen said: “We are happy to launch our first store in the city. We would like to dedicate this store to the fashionable and sophisticated citizens of Jamshedpur, which is a growing fashion and lifestyle city with fashionable and enthusiastic shoppers. Hence, it is very crucial for us to have a strong presence in this market.”