*File Picture shows MAXI at XLRI Football Ground in Jamshedpur

The XLRI Football Ground was booming with festivity as its two-day extravaganza MAXI Fair began on Saturday.

The day 1 was marked by the cultural night. It ended with the performance of the in-house music club, The Bodhi Tree and Day-2 is going to witness another captivating pro-show by none other than Neeraj Sridhar, the voice behind many popular tracks, including Love Mera Hit Hit, Twist, Tum hi ho Bandhu, and more.

With a host of events like Jamshedpur’s favourite Family for the most adored household of the town- Happy Jamshedpur Healthy Jamshedpur-the event has an aim to make the city fit. Also, its aims to hunt for the creative bunch of kids.

Other features of the two day event included Mrs. & Miss Jamshedpur for the beauties with brains, Dance Mania for the ones with those artists who know how to make dance seem like a poem, Master Chef for those who know that the way to win someone’s heart is through food, and Kids Fashion & Dance shows for them to display their cuteness and quirkiness. Indeed, the Fair offered a platform for all age groups.

The Marketing Association of XLRI, or MAXI as it's fondly known as is the oldest committee on campus. Established forty-six years ago, in 1971, MAXI's mandate has been simple - to popularize the field of Marketing at XLRI and ensure that fun and quirkiness are an integral part of the entire process.

This is achieved through a mix of competitive events, talks, interaction sessions, conferences and of course, the world-renowned MAXI Fair. It is often said that Marketing is something that needs to be experienced rather than studied, and MAXI uses this as one of its guiding principles.

All events conducted by MAXI were designed to give students a deep, working insight into what Marketing is really about.

MAXI is possibly the best-known and most respected committee, both within and outside XLRI.

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