There is a rising demand for professionals in non-technical roles in startups, a survey pointed out.

As much as 47 per cent of the entry-level hiring comprised of professionals in non-technical roles according to the study conducted by employability assessment company Aspiring Minds.

Non-technical roles like marketing, digital media executives, content writers and business analysts have increasingly gained relevance recently, while previously the recruitment was led by web and android developer profiles, the study added.

“Entry-level hiring marks an increase in non-technical lead roles,” the study said adding marketing and content writing profiles see demand across sectors.

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