With an aim to motivate citizens to exercise their right to vote and elect their MPs of their choice in the Lok Sabha polls 2024, the Election Commission of India (ECI) released short film- Ud Chali is going viral. 

Ud Chali has been made by regional artists for voter awareness was released by the ECI’s CEO K. Ravi Kumar. 

The film available on YouTube aims to address attitudinal barriers such as indifference and apathy, and inspire citizens to recognise the significance of their votes.

Notably, Ud Chali has been directed by Saikat Chatterjee of Jharkhand. Through this film, the importance of elections and significance of vote has been explained in the form of a story.

Also, the film conveyed another message- Nation first. Family second. Ud Chali also lays emphasis on celebrating elections as a festival and participating in voting with the entire family. 

The slogan of the Election Commission of India for this Lok Sabha election is “Celebration of elections, pride of the country”. 

This slogan has been converted into poster banners in 8 languages of Jharkhand, namely, Nagpuri, Kudukh, Ho, Khadiya, Kudmali, Khortha, Mundari and Santali. 

It is being propagated and disseminated among the people of the respective linguistic areas through Youtube medium so that this message of the Election Commission of India can reach the voters speaking those regional languages also. 

Also another short film in Nagpuri language video song “Chunav Kar Parab, Desh Kar Garb” ( Election is national festival;Feel proud of it) produced by local artists is was also going viral. 

This song tells the importance of elections to every section of people including farmers, elders, youth and disabled people and inspires them to participate enthusiastically in it. 

A song from Ud Chali has been taken for election awareness. Its message -voters of all categories must exercise their right to franchise and vote together with their entire family. 

Notably, this time, voting will be held throughout the day from 7 am to 5 pm so that more people can reach the polling booth and vote. It is directed by Sanjiv Kishinchandani.

The film aims to address attitudinal barriers such as indifference and apathy, and inspire citizens to recognise the significance of their votes.

https://www.facebook.com/watch/?v=1093697065190131